03

McCOY'S

IT'S CRUNCH TIME

It all started with the request to create a couple of idents for McCoy's new partnership with the NFL. It ended up with a full on shoot day where we manage to get enough to create a really cool set of assets. Better yet they ended up getting some TV time, and made it all the way to the Super Bowl on Sky Sports and the Tottenham Hotspur stadium screens.

We even got an email from the client saying, and we quote, "to my favourite creatives". We believe it's safe to say we crunched it. 

No, no Nanna was injured during the making of this commercial. And Yes, we did keep the helmets. 

​

​