After a long time, Newcastle was back in European Football. and not just any European competition. But the mother of all competitions. The Champions League. So, SELA, their front shirt sponsors wanted to welcome them back to the Champions League, with a stunt as big as their feat. And even though we couldn't make any reference to the competition due to lack of rights, we ended up on their instagram page. 

Oh! And NUFC ended up beating the mighty PSG 4-0. 

​​​​

AWARDS:

GOLD

The Drum Awards . Content in the Technology

Sports Business Awards . Sport Technology of the Year

Eventex Awards . PR Campaign

Eventex Awards . Sponsorship Experience

Eventex Awards . Brand Experience - Sports

​

​SILVER

Outdoor Media Awards . Instalation and Experience

Eventex Awards . Celebration Event

Eventex Awards . Public Event​

​​​

SHORTLIST

The Drum Awards. Breakthrough Event
The Drum Awards . In-Person (>1000+)
The Drum Awards . Open Air Experiential Activation
Sports Business Awards . Best Brand Activation Involving Sport
UK Sponsorship Awards . Branded Content - Football Focus
UK Sponsorship Awards . Football Sponsorship
UK Sponsorship Awards . Sponsorship Innovation of the Year