Renascenca | Meusite

14 RENASCENÇA

RADIO PRAISES

The year was 2014, the dark days of COVID-19 still far away. But Portugal was going through some rough days, with the economic crisis at its peak, people were struggling, and most of them had no reason to smile. Radio Renascença, one of the biggest in the country, had just been through a rebranding and launched its new signature "All you need to hear. In an attempt to position itself as a radio that has much more to offer than just music. So, to launch it, we wanted to prove that Renascença really had everything people needed to hear, even personalised praises on live radio. Even amid one of the biggest economic crises in the country, we were able to put a few smiles on people's faces.