AQUAFRESH

BRAND EVOLUTION

As someone who admires the world of Pixar, having the opportunity to work with world class animations was a dream. So, when Aquafresh account moved to Wunderman, and we  became brand guardians we really worked hard to evolve the brand, and make the world of Captain Aquafresh more relatable and fun.

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From introducing a new character, the Captain's daughter Ella. A teenager that couldn't care less about her dad being a superhero. 

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To give a new cape made of leaves, that has a mind of its own. 

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Get him to join the literall fight agains plastic. 

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And see his gentler side, with the Nurdles, by creating a water park, or giving them bikes.