08
REXONA
Rexona had just launched its new brand platform "I'M NOT DONE YET", and wanted to create a campaign that would translate to the upcoming football events: the men's and women's FIFA World Cup.
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For the men's World Cup campaign, we see the players working hard to silence the negative voices they see around them, from social media and newspaper headlines, until it becomes too hard. Then, when the pressure becomes too much, they find the strength to keep going on the positive voices.
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As for the women's World Cup campaign, we focus on the positive and how, despite having conquered a lot already, from video game covers, fighting for equality and headlines, they are not done yet. And will continue to fight for their rightful place in the sport they love.
