It was the 2010s, and every brand needed to adapt their online presence to all the new formats, including mobile and tablets. And the biggest newspaper in Portugal was no different. So when their new responsive website was out, they decided to advertise it in a very analogue way. With a print ad. But not just a regular print ad. The very first responsive print ad,  

​

AWARDS:

SILVER

Portuguese Creativity Club . Best Use of Media​

​

BRONZE

Meios e Publicidade . Best Use of Media