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06
CAPGEMINI
As one of the main sponsors of World Rugby, Capgemini wanted to create a platform where they could activate with their ambassadors. So we created "Transformational Stories" a platform that turns the rugby pitch into a stage. For the Women's World Cup, we told Stacey Flueler, story and the impact she had on and off the pitch in Rugby. (She and the New Zealand Black Ferns ended up winning the tournament). Then the following year, for the Men's World Cup, we used Jonny Wilkinson, British Rugby Legend, to take us through the impact technology had in the game. And where he sees it going next.
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