Imagine being a Geordie and working on Newcastle Utd… yeh, pua class.
As they finally returned to the Champions League, new shirt sponsor Sela wanted to do something special that captured the energy of the fans and made the entire world take notice. Surpassing expectations, the stunt brought over 1 billion views, spanning across 160 countries. Real fans celebrated on the streets. Our film even made it on the Champions League account, which is unheard of. And while that’s all fantastic, we even got tickets to the game that night and watched the mags thump PSG 4-1. Howay the lads.
GOLD
The Drum Awards . Content in the Technology
Sports Business Awards . Sport Technology of the Year
Eventex Awards . PR Campaign
Eventex Awards . Sponsorship Experience
Eventex Awards . Brand Experience - Sports
SILVER
Outdoor Media Awards . Instalation and Experience
Eventex Awards . Celebration Event
Eventex Awards . Public Event
SHORTLIST
The Drum Awards. Breakthrough Event
The Drum Awards . In-Person (>1000+)
The Drum Awards . Open Air Experiential Activation
Sports Business Awards . Best Brand Activation Involving Sport
UK Sponsorship Awards . Branded Content - Football Focus
UK Sponsorship Awards . Football Sponsorship
UK Sponsorship Awards . Sponsorship Innovation of the Year