Football never stops demanding more. Neither does Rexona.

​

To launch their new brand platform “I'm Not Done Yet”, we created two FIFA World Cup campaigns celebrating the resilience behind the world's biggest game.

 

For the men's, players battled the noise of negativity. For the women's, we celebrated those redefining football and the positive moves they’ve made already. But for both, we’re reminding the world they're all not done yet.