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At the height of Portugal's economic crisis,
smiles were hard to come by.
As Rádio Renascença launched its new brand platform, "All You Need to Hear," we set out to prove it. By surprising listeners with personalised praise live on air. What came next was a simple idea that gave people exactly what they needed to hear.
GOLD
Meios e Publicidade . Best TV Spot
Meios e Publicidade . Special Activation Radio
SHORTLIST
Portuguese Creativity Club . Best Film Brand Entertainment
Sapo Awards . Media & Education
Efficiency Awards . Telecom & Media
Meios e Publicidade . Culture & Entertainment
Meios e Publicidade . It, Media & Telecom
ADC*E . National Award Corporate Tv & Video
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