“We’ve got Mullin, Super Paul Mullin…”

Your classic partnership brief - how do you get a load of players from Man City, Celtic, Rangers & the EFL all into a campaign that celebrates Kellogg’s summer football camps? Hold my bowl… “The Kid’s Game Goes Big” flips the script, turning our young’uns into the superstars and the pros their number #1 fans. And boy, were we star struck. Eleni Kyriakou stole the show with her mad skills, showing up athlete three times her age. She was absolutely class.